Visit Ventura is responsible for promoting our coastal community as an attractive leisure and business travel destination and enhancing its public image as a dynamic place to live, work and visit. Tourism supports a more sustainable Ventura by promoting travel to our natural resources, hotels, and local businesses; we strengthen the economic vitality and help sustain and increase the quality of life for our community. Through tourism marketing, we strengthen the economic position that increases business and sales tax revenue, and creates jobs.