About
LET’S HOOK YOU UP
The Hook is California’s first-ever Cannabis Outlet and is proud to serve affordable cannabis to Santa Cruz County.
More than just a dispensary, The Hook is a way of life. We are 100% locally owned and operated and do our best to keep our shelves full of local, top-notch brands that align with our mission and standards. As the first of our kind, we consider ourselves “rebels with a cause”, changing the way we shop for cannabis and providing quality and affordability to our beloved community.
Always ready to elevate your day and make your feel a little groovier, we believe that laughter and play are the best medicines. We hope our passion for grass and retro aesthetic inspire you to view life with a sense of light-heartedness, to live your most fulfilling life, and to enjoy cannabis as a tool to elevate your overall physical, mental, and spiritual well-being. We celebrate all that cannabis is, what it represents, and it’s positive impact over time.